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Centris Analytics (PDF Format)

Centris is the only national database that continuously collects household information on the choice and use of voice, video, data and electronic products and services. Importantly, Centris projects these behaviors to any geography, from the Census Block Group on up. The Centris solution provides the framework for computing market size, exploring market potential, tracking market share, assessing the competitive environment, and forecasting demand in the marketplace. Centris analytic data is available through the Centris online portal, which can be used to:

• Monitor the growth and profile customer movement from Cable Service platform to DBS and Fiber Video.
• Track the substitution of various delivery modes from traditional wireline to VoIP, broadband, wireless only households.
• Follow the consumer internet share dynamics from dial-up to Cable Modem, DSL and Fiber Data.
• Easily toggle between multiple geographies: Telco, MSO, Zip, Wire Center and Census boundaries.
• View, graph, map and extract the information.
• Information is updated quarterly with historical information back to 2004.
• Track activity while evaluating the impact of marketing campaigns & competitive offerings

Centris On-Line Variables

If you would like more information about CENTRIS,  contact BPI at 800 US TELCO or sales@telcodata.net